James Liang Jianzhang, co-founder and executive chairman of Trip.com Group. Photo: Handout James Liang Jianzhang, co-founder and executive chairman of Trip.com Group. Photo: Handout
James Liang Jianzhang, co-founder and executive chairman of Trip.com Group. Photo: Handout

exclusive | Live-streaming here to stay as Chinese travel business almost ‘fully recovers’ from Covid-19, Trip.com co-founder says

  • Trip.com Group co-founder James Liang’s live-streamed video campaigns, where he often dons traditional folk costumers, have made him an internet star
  • He has sold US$294 million of travel packages and hotel room bookings over 25 live streams

Topic |   China technology
James Liang Jianzhang, co-founder and executive chairman of Trip.com Group. Photo: Handout James Liang Jianzhang, co-founder and executive chairman of Trip.com Group. Photo: Handout
James Liang Jianzhang, co-founder and executive chairman of Trip.com Group. Photo: Handout
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