A rehearsal for CCTV's 2020 Spring Festival Gala. The annual Lunar New Year Gala has proved an effective launch pad for Chinese internet giants to kick start their new payment services. Photo: Handout
ByteDance kick starts its payment service with cash giveaways during world’s most-watched TV show
- The Lunar New Year Gala typically provides a platform for China’s internet giants to attract millions of new users who stay engaged with their apps
- WeChat gave away red packets worth 500 million yuan for the 2015 Spring Festival Gala, while Alipay upped that to 800 million yuan the following year
A rehearsal for CCTV's 2020 Spring Festival Gala. The annual Lunar New Year Gala has proved an effective launch pad for Chinese internet giants to kick start their new payment services. Photo: Handout
