Tween gaming platform Roblox eyes middle-aged workers
- Roblox says it wants to become a place for workplace meetings and collaboration
- The platform is used by two thirds of all US kids aged 9 to 12 years old, according to Roblox
Roblox Corp, which built its reputation on games for tweens, thinks it can win over middle-aged workers.
During the company’s first investor day Friday, Roblox said it wants to turn its gaming platform into a place where workers can meet up and collaborate – potentially opening up a big new growth opportunity. For the past few months, the company has been holding its own all-hands meetings in Roblox. It also hosted its holiday party there, letting staff play games or hang out at a virtual bar.
“Our goal is to appeal to people who are six to 60,” Craig Donato, chief business officer, said during a presentation.
Roblox filed for an initial public offering in November, but later switched to plans for a direct listing, which is slated to take place around March 10. Chief Financial Officer Mike Guthrie said the San Mateo, California-based company will provide guidance next week.
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Roblox hosts millions of games that are built by its users, who then get a share of any related revenue. Two thirds of all US kids 9 to 12 years use the platform, according to the company. And in recent months, its average user age has been increasing.