Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
Tencent

From Burberry to Tesla, luxury labels borrow the star power of blockbuster games to reach young consumers

  • Burberry announces new game “skins” in collaboration with Tencent’s Honor of Kings
  • The British fashion house joins upscale brands such as Louis Vuitton and Rolls-Royce in partnering with games

Topic |   Tencent
Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
Yao, a character from Tencent’s blockbuster online battle game Honor of Kings, dons a Burberry outfit. Photo: TiMi Studios/Burberry
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