Intel pulls Chinese ad featuring comedian Yang Li after it angered men – then women hit back
- Intel has become mired in controversy after pulling an ad featuring Yang Li, known for her comedic barbs about men
- Women asked why the US chip giant is capitulating to men in China, where feminist attitudes are on the rise
After removing a laptop advertisement featuring the popular stand-up comedian Yang Li, semiconductor giant Intel is having a hard time pleasing both men and women who say the US firm is guilty of sexism – but for different reasons.
“Intel has a taste for laptops that is higher than my taste for men,” Yang quipped in the video.
A backlash from male users quickly ensued, with some asking why Intel was trying to promote a laptop by insulting the very customers they believed were more likely to purchase the product. Others called for a boycott.
By Sunday, Intel had removed the ad, but that did not quell the controversy. Women charged Intel with appeasing fragile male egos.
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Arguments erupted under the latest post on Intel China’s Weibo account, attracting 23,000 comments – much higher than previous posts that rarely hit 100 comments.