Xiang Meiling, a community leader for group-buying platform Meituan Youxuan, checks groceries purchased by members in her community in Lichuan county, Hubei province, China. Photo: Jane Zhang
Xiang Meiling, a community leader for group-buying platform Meituan Youxuan, checks groceries purchased by members in her community in Lichuan county, Hubei province, China. Photo: Jane Zhang
E-commerce

How Meituan and Pinduoduo are transforming remote Chinese towns with community group buying

  • Meituan, Pinduoduo and others are counting on China’s burgeoning community group-buying business to penetrate fast-developing rural areas
  • Reliable mobile internet connection allows residents in remote towns to embrace online grocery shopping

Xiang Meiling, a community leader for group-buying platform Meituan Youxuan, checks groceries purchased by members in her community in Lichuan county, Hubei province, China. Photo: Jane Zhang
Xiang Meiling, a community leader for group-buying platform Meituan Youxuan, checks groceries purchased by members in her community in Lichuan county, Hubei province, China. Photo: Jane Zhang
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