Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock
Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock
Michael Bruck
Opinion

Opinion

Michael Bruck

Digital transformation: you’re doing it all wrong

  • The term ‘digital transformation’ has become so overused that it is descending into cliché territory
  • Boasting about going digital is akin to being proud that the office has light bulbs instead of candles

Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock
Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock
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Michael Bruck

Michael Bruck

Michael Bruck began his career at Intel in chip design, helping to establish the enduring cooperation between Windows PCs and Intel chips, and also served as chief of staff to Andrew S. Grove, former CEO of Intel. He is currently Managing Director of Vacuumlabs Asia in Hong Kong, where he supports the next generation of innovators and entrepreneurs.