Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock
Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock
Michael Bruck
Opinion

Opinion

Michael Bruck

Digital transformation: you’re doing it all wrong

  • The term ‘digital transformation’ has become so overused that it is descending into cliché territory
  • Boasting about going digital is akin to being proud that the office has light bulbs instead of candles

Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock
Applying digital technology to transform industries and dream up creative solutions for customer problems require fresh ways of thinking. Photo: Shutterstock
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