The Sony Xperia 1 III (pictured) was released in April. The company planned to launch its newest smartphones in China on July 7, but later apologised for the insensitive choice of date after a backlash. Photo: SCMP The Sony Xperia 1 III (pictured) was released in April. The company planned to launch its newest smartphones in China on July 7, but later apologised for the insensitive choice of date after a backlash. Photo: SCMP
The Sony Xperia 1 III (pictured) was released in April. The company planned to launch its newest smartphones in China on July 7, but later apologised for the insensitive choice of date after a backlash. Photo: SCMP
Sony

Sony apologises for choosing anniversary of Japanese invasion of China as launch date for newest smartphones

  • Sony’s poor choice of date was magnified because the announcement was made the day before the Communist Party celebrated its 100th anniversary
  • Capcom found itself in a similar situation last March when it launched its Resident Evil 3 game with a passcode seen as a reference to a sensitive date

Topic |   Sony
The Sony Xperia 1 III (pictured) was released in April. The company planned to launch its newest smartphones in China on July 7, but later apologised for the insensitive choice of date after a backlash. Photo: SCMP The Sony Xperia 1 III (pictured) was released in April. The company planned to launch its newest smartphones in China on July 7, but later apologised for the insensitive choice of date after a backlash. Photo: SCMP
The Sony Xperia 1 III (pictured) was released in April. The company planned to launch its newest smartphones in China on July 7, but later apologised for the insensitive choice of date after a backlash. Photo: SCMP
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