Li Ziqi, the Chinese internet celebrity famous for her food-making videos posted on YouTube. Photo: Handout
Li Ziqi, the Chinese internet celebrity famous for her food-making videos posted on YouTube. Photo: Handout
ByteDance

How Li Ziqi, China’s hottest online celebrity, fell out with her agent and burned tech giant ByteDance in the process

  • Li Ziqi was seen as a Chinese soft power ambassador on YouTube with over 16 million subscribers, a feat that got her into the Guinness World Records
  • The reasons for the break-up are unclear, although profit sharing and Li’s reluctance to over-monetise her online presence could be factors

Topic |   ByteDance
Li Ziqi, the Chinese internet celebrity famous for her food-making videos posted on YouTube. Photo: Handout
Li Ziqi, the Chinese internet celebrity famous for her food-making videos posted on YouTube. Photo: Handout
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