Tourists walk past the entrance of the L‘Oreal building in Paris. The French cosmetics giant is facing a consumer backlash in China over its Singles’ Day promotion for a facial mask. Photo: Reuters
Tourists walk past the entrance of the L‘Oreal building in Paris. The French cosmetics giant is facing a consumer backlash in China over its Singles’ Day promotion for a facial mask. Photo: Reuters

L‘Oréal China apologises after complicated Singles’ Day deal angers shoppers

  • Singles’ Day shoppers complain that L’Oréal’s promotions steered them away from the best possible deal
  • Two of China’s top live-streaming influencers denounce the French beauty giant for allegedly misleading customers

Topic |   Singles' Day (11.11)
Tourists walk past the entrance of the L‘Oreal building in Paris. The French cosmetics giant is facing a consumer backlash in China over its Singles’ Day promotion for a facial mask. Photo: Reuters
Tourists walk past the entrance of the L‘Oreal building in Paris. The French cosmetics giant is facing a consumer backlash in China over its Singles’ Day promotion for a facial mask. Photo: Reuters
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