The logo of online video site Bilibili Inc is seen at the China Digital Entertainment Expo and Conference, also known as ChinaJoy, in Shanghai, in July 30. Photo: Reuters
The logo of online video site Bilibili Inc is seen at the China Digital Entertainment Expo and Conference, also known as ChinaJoy, in Shanghai, in July 30. Photo: Reuters

Bilibili loses some shine as ‘growth-at-all-costs’ model comes under scrutiny from investors

  • Bilibili has repeatedly stated it aims to hit a 400 million MAU target by 2023
  • Analysts say tighter regulations are forcing larger, better-resourced tech companies to seek new avenues for growth

The logo of online video site Bilibili Inc is seen at the China Digital Entertainment Expo and Conference, also known as ChinaJoy, in Shanghai, in July 30. Photo: Reuters
The logo of online video site Bilibili Inc is seen at the China Digital Entertainment Expo and Conference, also known as ChinaJoy, in Shanghai, in July 30. Photo: Reuters
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