China’s super app WeChat allows more direct links from competitors under pressure from Beijing
- Users will be able to open external links during one-to-one chats, and can open external shopping links shared in group chats
- WeChat, which has 1.25 billion monthly active users, said it would develop new functions so users can manage the links they receive
WeChat, the super app run by Chinese internet giant Tencent Holdings, said on Monday it will allow more links and content from third-parties to open directly within user chats, in response to Beijing’s push for interoperability among China’s Big Tech companies and after a recent ban on app upgrades by the company.
In one-to-one chats, external links can be opened directly, WeChat said.
Users will also be able to open shopping links shared from external platforms in WeChat’s group chats “on the basis of ensuring security and user experience”, Tencent said in an announcement on its official account.
It did not name any external platforms, but WeChat, known as Weixin on the mainland, has been accused by Alibaba Group Holding, operator of online shopping platforms Taobao and Tmall, and ByteDance, the owner of Douyin and TikTok, of blocking their links. Alibaba owns the South China Morning Post.
WeChat, which has 1.25 billion monthly active users, said it would develop new functions so users can manage the links they receive, as part of its plan to achieve interoperability “in different steps and phases”.
“We will continue to work with major internet platforms to push interoperability under the guidance of the regulatory authorities,” Tencent said in the statement.