SCMP illustration: Joe Lo
In China’s live-streaming hub, a celebrity tax crackdown has put an entire industry on edge
- Viya’s spectacular rise to fame came to an abrupt halt two weeks ago after the local taxation bureau found her liable for a tax fine and back payment of US$210 million
- Brands and merchants may need to rethink their strategy of relying on top influencers to generate sales, say industry insiders
SCMP illustration: Joe Lo