SCMP illustration: Joe Lo
SCMP illustration: Joe Lo
E-commerce

In China’s live-streaming hub, a celebrity tax crackdown has put an entire industry on edge

  • Viya’s spectacular rise to fame came to an abrupt halt two weeks ago after the local taxation bureau found her liable for a tax fine and back payment of US$210 million
  • Brands and merchants may need to rethink their strategy of relying on top influencers to generate sales, say industry insiders

Topic |   E-commerce
SCMP illustration: Joe Lo
SCMP illustration: Joe Lo
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