Shanghai-based miHoYo’s game titles, including Genshin Impact, helped boost its revenue by 52 per cent in January over the previous month. Photo: Shutterstock
MiHoYo, maker of hit game Genshin Impact, creates metaverse brand amid global expansion
- MiHoYo, which employs 4,000 people globally, is recruiting 70 new positions in content production, marketing and programming for the new metaverse brand
- The Shanghai-based company was the third-largest Chinese mobile game publisher in January, behind Chinese tech giants Tencent Holdings and NetEase
