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Tired of real-world property investments? New Hong Kong NFT project sells shares of virtual land in the metaverse

  • The Metaworld Development project’s virtual land portfolio will be acquired from popular metaverse platforms The Sandbox and Decentraland
  • To appeal to the mass market, Metaworld’s NFTs will be ‘priced very affordably to promote fractional investing’, according to a co-founder

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Metaworld Development, a new non-fungible token project in Hong Kong, aims to sell 2,000 NFTs in the form of “keys”, each representing an owner’s percentage share of its virtual land portfolio. Illustration: Shutterstock
A new non-fungible token (NFT) project started in Hong Kong is encouraging people to invest in shares of expensive virtual land created in the metaverse, as increased interest in these digital assets contrasts with recent warnings about their potential risks in a city where regulators remain slow to act.
The Metaworld Development project aims to sell 2,000 NFTs in the form of “keys” with different designs. Each NFT key represents a percentage ownership of the project’s total portfolio of virtual land, which the team will buy from popular metaverse platforms The Sandbox and Decentraland.

To appeal to the mass market, Metaworld’s NFTs will be “priced very affordably to promote fractional investing”, said one of the project’s co-founders, who asked to be identified by the pseudonym KeyKreator. It will be “an easy vehicle to invest in metaverse directly”, according to the project’s website.

The Metaworld team’s strategy for managing its virtual land portfolio include trading these digital properties, renting them to major brands and then distributing the capital gains back to holders of the NFTs, according to the project’s website.

Metaworld Development’s NFT “keys” have seven design tiers, each of which represents an owner’s percentage share of the project’s total virtual land portfolio. Photo: Handout
Metaworld Development’s NFT “keys” have seven design tiers, each of which represents an owner’s percentage share of the project’s total virtual land portfolio. Photo: Handout

NFTs, digital assets whose ownership and uniqueness are verified by blockchains, have become mainstream around the world, with people snapping up digital artworks and cartoon avatars for millions of dollars.

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