Shops along Qipu Road seen on July 21. Photo: SCMP / Tracy Qu
Shops along Qipu Road seen on July 21. Photo: SCMP / Tracy Qu
E-commerce

China’s once-booming clothing markets face a reckoning amid post-pandemic e-commerce shift as sales dry up

  • Before the pandemic, Shanghai’s Qipu Road Clothing Market saw 100,000 daily visitors, but the hallways are now quiet and many shops have closed
  • Merchants are protesting high rents and grappling with new trends, such as live-streaming e-commerce, but worry about competing with wholesale clients

Shops along Qipu Road seen on July 21. Photo: SCMP / Tracy Qu
Shops along Qipu Road seen on July 21. Photo: SCMP / Tracy Qu
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