Pinduoduo, known for its budget offerings and popular with price-sensitive consumers, has launched a new apparel app targeting US consumers to compete with Shein. Photo: Imaginechina via AFP
Pinduoduo, known for its budget offerings and popular with price-sensitive consumers, has launched a new apparel app targeting US consumers to compete with Shein. Photo: Imaginechina via AFP
E-commerce

China’s budget-focused Pinduoduo launches Shein-style app to woo US consumers with cheap fast fashion

  • Pinduoduo has a new app called Temu targeting US consumers, featuring cheap apparel like 77-cent earrings and a US$4 dress
  • The Shanghai-based company beat expectations in the second quarter amid weakening consumer spending in China, as it seeks to expand overseas

Pinduoduo, known for its budget offerings and popular with price-sensitive consumers, has launched a new apparel app targeting US consumers to compete with Shein. Photo: Imaginechina via AFP
Pinduoduo, known for its budget offerings and popular with price-sensitive consumers, has launched a new apparel app targeting US consumers to compete with Shein. Photo: Imaginechina via AFP
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