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Tesla
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Tesla sued for ‘deceiving’ consumers about self-driving cars

  • Tesla faces scrutiny from US regulators over the safety of its automated driving systems and will face its first jury trial in February over a driver fatality
  • Musk told a Tesla owners club in June that solving full self-driving technology is ‘the difference between Tesla being worth a lot of money and being worth basically zero’

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A Tesla Supercharger station in North Vancouver, British Columbia, Canada, Sept. 13, 2022. Photo: Bloomberg
Bloomberg

Tesla Inc was sued for failing to deliver on Chief Executive Officer Elon Musk’s long-standing promise to produce a fully self-driving car.

A California man claims the electric-car maker has “deceptively and misleadingly marketed” its driver-assistance systems, while stringing the public along with statements that the company is “perpetually on the cusp of perfecting” the technology.

“Although these promises have proven false time and time again, Tesla and Musk have continued making them to generate media attention, to deceive consumers into believing it has unrivalled cutting-edge technology, and to establish itself as a leading player in the fast-growing electric-vehicle market,” Briggs A. Matsko, a resident of Rancho Murieta, said in the proposed class action, filed Wednesday in San Francisco federal court.

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Tesla faces increasing scrutiny from US regulators over the safety of its automated driving systems and is set to face its first jury trial in February over a driver fatality blamed on Autopilot.

Matsko says that every year since 2016, Musk and Tesla have promised that a fully self-driving car “was just around the corner”.

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