A farmer works in the field in Xingtai, north China’s Hebei Province, April 19, 2022. Photo: Xinhua
A farmer works in the field in Xingtai, north China’s Hebei Province, April 19, 2022. Photo: Xinhua
E-commerce

China Big Tech keen to tap rural e-commerce market as Alibaba, JD.com join farmers’ festival

  • Pinduoduo, the low-price e-commerce platform that dominates in China’s rural areas, pledged US$701 million in subsidies during the annual harvest festival
  • Douyin and Kuaishou, China’s two most popular short video apps, are offering farmers more exposure through live-streaming sessions to help sell produce

A farmer works in the field in Xingtai, north China’s Hebei Province, April 19, 2022. Photo: Xinhua
A farmer works in the field in Xingtai, north China’s Hebei Province, April 19, 2022. Photo: Xinhua
READ FULL ARTICLE