Ozon wants to attract more Chinese cross-border sellers. Photo: EPA-EFE
Ozon wants to attract more Chinese cross-border sellers. Photo: EPA-EFE
E-commerce

Russian e-commerce giant Ozon woos Chinese cross-border sellers to fill gap left by exodus of Western brands

  • Western brands that have exited Russia include H&M, Ikea, Apple and Samsung
  • Ozon sees a ‘window of opportunity’ for Chinese merchants in Russia as Western brands retreat, and as e-commerce infrastructure improves

Ozon wants to attract more Chinese cross-border sellers. Photo: EPA-EFE
Ozon wants to attract more Chinese cross-border sellers. Photo: EPA-EFE
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