Ozon wants to attract more Chinese cross-border sellers. Photo: EPA-EFE
Russian e-commerce giant Ozon woos Chinese cross-border sellers to fill gap left by exodus of Western brands
- Western brands that have exited Russia include H&M, Ikea, Apple and Samsung
- Ozon sees a ‘window of opportunity’ for Chinese merchants in Russia as Western brands retreat, and as e-commerce infrastructure improves
Ozon wants to attract more Chinese cross-border sellers. Photo: EPA-EFE