Ads for Singles’ Day on Alibaba’s Tmall e-commerce platform seen at a subway station in Shanghai, Nov. 10, 2022. Photo: Bloomberg
Ads for Singles’ Day on Alibaba’s Tmall e-commerce platform seen at a subway station in Shanghai, Nov. 10, 2022. Photo: Bloomberg
E-commerce

Chinese men’s fashion brand popular with celebrities closes shop amid weak consumer demand, tough competition

  • The brand, which has 735,000 followers on Alibaba’s Tmall e-commerce platform, is conducting a final sales clearance until Saturday
  • China’s e-commerce ecosystem gave rise to a crop of digitally native brands which banked on the low costs of running an online store

Ads for Singles’ Day on Alibaba’s Tmall e-commerce platform seen at a subway station in Shanghai, Nov. 10, 2022. Photo: Bloomberg
Ads for Singles’ Day on Alibaba’s Tmall e-commerce platform seen at a subway station in Shanghai, Nov. 10, 2022. Photo: Bloomberg
READ FULL ARTICLE