Genshin Impact creator miHoYo’s success underscores growing clout of Chinese video game developers in global market
- Genshin Impact’s revenue hit its highest level in 11 months in February, driven by a series of campaigns and new version releases
- Chinese video game developers accounted for 40 of the world’s top 100 mobile games publishers by revenue last month, says Sensor Tower
Chinese video game developers including Shanghai-based miHoYo, the studio behind Genshin Impact, accounted for 40 of the world’s top 100 mobile games publishers by revenue last month, bringing in a total of US$1.85 billion in revenue, according to app analytics firm Sensor Tower.
The statistic reflects the progress made by Chinese developers over the past few years, with tough domestic regulation – including strict licensing and content controls – forcing many of the leading players to target overseas markets.
miHoYo has had a spectacular rise with the global success of Genshin Impact, which is currently ranked second on the global top mobile video game publisher list, according to Sensor Tower data.
Genshin Impact’s revenue hit its highest level in 11 months in February, driven by a series of campaigns and new version releases, rising 18.5 per cent from January. Among Chinese developers miHoYo came in third in terms of revenue, behind Tencent Holdings and NetEase.
Chinese developers accounted for over a third of revenue earned by video game makers on Apple’s App Store and Google Play in February, according to Sensor Tower.