Chinese Apple Vision Pro suppliers stay largely quiet on report Apple has slashed initial production target
- Apple has reportedly slashed initial production target for the headset due to complex design issues
- China is set to become the manufacturing hub for the Apple headset, and hopes are high for the US tech giant’s first major new product in a decade
The California-based tech giant has slashed planned production of the new headset from an initial goal of 1 million units for the first year to 400,000 in 2024 due to complex design issues, according to the FT report, which cited unidentified sources from Apple and Chinese assembler Luxshare Precision Industry.
Investors in Apple suppliers closely watch production targets, as any change in order volume can influence, or even decide, business performance in the near-term. Luxshare closed 0.94 per cent lower in Shenzhen on Wednesday, and is up 3.82 per cent for the week.
Apple and Luxshare Precision did not immediately respond to requests for comments on Wednesday.
Meanwhile, Suzhou-based electronics firm Bozhon Precision Industry Technology, which is involved in the assembly of the Apple Vision Pro, said it had not been informed of any production cuts, according to a report by Chinese newspaper Securities Daily. However, a company official told the Post that it does not comment on such matters as client information is confidential.