Davos 2024: OpenAI CEO Altman, Time owner Benioff disagree on AI’s use of copyrighted content
- AI companies should standardise payments to treat content creators fairly, says Salesforce CEO and Time owner Marc Benioff
- OpenAI CEO Sam Altman says training data often is not as valuable as its owners think it is
Marc Benioff, the Salesforce chief executive who also owns Time magazine, said artificial intelligence (AI) companies ripped off intellectual property to build their technology.
“All the training data has been stolen,” Benioff said on Tuesday in an interview at Bloomberg House at the World Economic Forum in Davos. Content from media outlets including Time and The New York Times surfaces in results from AI companies, he said.
There is increasing scrutiny on the makers of large language models that power generative AI services, such as ChatGPT, over their use of copyrighted materials. Benioff’s Time is among publications currently negotiating with ChatGPT maker OpenAI to license their news work, as first reported by Bloomberg.
“Nobody really exactly knows” what a fair price for this data is, Benioff added, but AI companies should standardise payments to treat content creators fairly. Benioff’s Salesforce markets its AI-powered software features as including a “trust layer” to prevent the misuse of customer data.
