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Netflix, Amazon could face tariffs on digital trade as Indonesia, India look to end tax moratorium

  • Indonesia, India and South Africa are major holdouts in renewing a digital trade tariff moratorium that has been continuously renewed since 1998
  • The World Trade Organization meets in Abu Dhabi next week to discuss the agreement, which expires in March, but opposition from one state could kill it

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The logo of the intergovernmental World Trade Organization at its headquarters in Geneva on February 5, 2024. Photo: AFP
Bloomberg

The decades-old global consensus that’s allowed e-commerce and a growing tidal wave of data to cross borders without tolls is at risk of falling apart.

Every couple of years since 1998, ministers Netat the World Trade Organization have renewed a moratorium on digital customs charges. It’s kept online transactions – a Netflix movie streamed in South Africa, an international Zoom call with a doctor in India, an e-book downloaded on a beach in Bali – free of tariffs throughout the internet age.

Maybe not for much longer. The WTO meets in Abu Dhabi next week with the latest moratorium set to expire in March. At least three large developing economies are signalling they’ll oppose another extension. Because the WTO operates on consensus, all it takes is one to kill it.

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The tariff ban has helped fuel the fastest-growing segment of world trade: digital goods and services. They’re key to the success not just of tech companies like Amazon.com and Netflix but also the growing number of traditional firms that collect data and conduct e-commerce in foreign markets.

Ranking Digital Trade Openness

Here are the top five most and least open economies for digital trade

Most Open Least Open
New Zealand China
Iceland Russia
Norway India
Ireland Indonesia
Hong Kong Vietnam
SCMP

Source: Digital Trade Restrictiveness Index, European Centre for International Political Economy

Now, emerging economies cite concerns about the dominance of US-based Big Tech – and other worries including risks from artificial intelligence, the need to protect data privacy, and the loss of customs revenue into the ether of the digital economy.

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