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ChatGPT Enterprise quadruples user numbers in first quarter as OpenAI targets corporate use

  • OpenAI’s chief operating officer Brad Lightcap said there are 600,000 people signed up to use ChatGPT Enterprise, up from 150,000 in January
  • OpenAI is facing increasingly fierce competition in the AI space from players like Anthropic and its own backer Microsoft, along with an industry talent war

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The logos of OpenAI and ChatGPT shown on a smartphone on January 23, 2023, Photo: AFP

OpenAI is seeing surging demand for the corporate version of ChatGPT even as it confronts a growing number of artificial intelligence companies offering similar products for the workplace.

In an interview on Bloomberg Technology, OpenAI’s chief operating officer Brad Lightcap said there are now more than 600,000 people signed up to use ChatGPT Enterprise, up from around 150,000 in January.

The enterprise product represents the most significant effort by OpenAI to make money from its AI chatbot. OpenAI launched the business version of ChatGPT in August, promising added features and privacy safeguards, including data encryption and a guarantee that the start-up won’t use information from customers to develop its technology. But the company faces competition from Anthropic, Cohere and, arguably, its biggest investor, Microsoft, all of which are courting business customers.

This “is going to be the year of adoption for AI in the enterprise”, Lightcap said in the interview. “We’re just seeing tremendous momentum.”

Brad Lightcap, chief operating officer of OpenAI, during the Nvidia GPU Technology Conference in San Jose, California, on March 19, 2024. Photo: Bloomberg
Brad Lightcap, chief operating officer of OpenAI, during the Nvidia GPU Technology Conference in San Jose, California, on March 19, 2024. Photo: Bloomberg

As OpenAI’s COO, Lightcap is tasked with building out new sources of revenue for the AI start-up and proving that there’s significant money to be made from generative AI. One of Lightcap’s most high-profile projects is leading negotiations with media companies to license their content to develop OpenAI’s models and be displayed in the ChatGPT app. “I expect a lot more from us in the future on this front,” Lightcap said.

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