Guangzhou lures video game, esports firms with cash incentives as Beijing softens hardline stance against the sector
- The plan encourages studios to develop original games that promote Chinese values and traditional culture, and promises cash prizes for selected winners
- The local government will also offer nearly US$700,000 to developers whose games have been selected for major esports events
Southern China’s Guangzhou city has rolled out plans to support the local video gaming and esports industry with cash rewards of up to 5 million yuan (US$690,950), in the latest sign of authorities adopting a positive tone towards the sector.
The Huangpu district in Guangzhou is aiming to build a so-called “10-minute service circle” for local gaming companies, providing support for licence applications, legal advice and talent training among other services, officials said in a press conference on Thursday, according to a report by state media outlet China National Radio (CNR).
The scheme was based on Huangpu’s 10-point plan released on Monday for the gaming and esports industry, which aims to attract three to five leading gaming firms to the district within three years, and make five to 10 games that create both economic and social benefits, according to a document released by the publishing authority of the district.
The local government is helping the gaming industry enhance its competitiveness in culture and “soft power”, according to the document.
With an emphasis on social values in games, the plan encourages gaming studios to develop “original games” that promote Chinese values and traditional culture, and promises a cash prize of 300,000 yuan each for 10 games annually deemed as good examples.