Huawei tests app for short drama content, joining China’s booming miniseries industry
- Like similar streaming platforms, the app allows users to watch and subscribe to the content, typically a few minutes long each
- Revenue for the online short-drama market in China soared 268 per cent to US$5.2 billion in 2023, according to iiMedia Research
Chinese telecommunications giant Huawei Technologies is joining the booming short drama industry by testing a new online miniseries app.
The Duanjudaquan app, which translates as “short drama collections” in English, is now available for certain users for a five-day trial until Sunday, which can be downloaded within its Member Centre app on a Huawei phone, according to a screenshot shared by blogger DataEye, which focuses on the industry’s development.
The product, like similar streaming platforms, allows users to watch and subscribe to the content, typically a few minutes long for each episode.
Huawei did not immediately respond to a request for comment.
Huawei’s new platform “is essentially a content distributor, whose advantage is its strong distribution capabilities relying on [the large user base] of its phones and app store”, said Na Yimu, chief capital officer of Hong Kong-listed Flowing Cloud Technology, a major developer of virtual reality and augmented reality content, which also makes short dramas.
Production of such dramas “is already a red ocean market”, Na added, referring to an industry that is getting crowded.