Apple limiting AI to priciest iPhones generates less excitement in China
- It is unclear when Apple will introduce AI features to the iPhone in China, where ChatGPT is unavailable and consumers are increasingly turning to local brands
The US tech giant on Monday unveiled its long-awaited AI blueprint during its annual Worldwide Developers Conference, charting out plans to bake a range of related functions into iPhones, iPads and Mac computers. The new functionality includes text generation, photo editing and call transcription.
Apple’s move was invigorating for Chinese iPhone fans, although it remains unclear when the company’s AI features will make it to devices inside China’s heavily regulated internet services market.
Li An, who runs a five-person app development studio in Hangzhou, capital of eastern Zhejiang province, hailed Apple’s AI integration as a big and positive move for iOS app developers in China. The updates will persuade iPhone users to stay in the Apple ecosystem, he said.