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Sora finds a new rival in China as start-up Shengshu AI rolls out text-to-video tool

  • Shengshu exemplifies how China’s prestigious Tsinghua University has emerged as a main force backing the country’s AI ambitions

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A demo clip released by Shengshu AI earlier, showing the abilities of its Vidu text-to-video tool. Photo: Handout
Ben Jiangin Beijing
Chinese start-up Shengshu AI rolled out its text-to-video tool Vidu for global users on Tuesday, with support for both Chinese and English text prompts, in a fresh sign of efforts by China’s tech firms to match OpenAI’s Sora.

The video generation model is accessible through its official website, making it the latest Chinese start-up to offer text-to-video services to the public following players like Zhipu AI and Kuaishou Technology. Users registered with the service will be able to generate clips of four or eight seconds in length.

The Beijing-based company first unveiled Vidu in April, just two months after OpenAI announced its Sora video model, showing a few selected preview clips, making it the first firm in China to take on Sora.
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Shengshu said Vidu is able to generate a four-second clip in 30 seconds, according to a statement. That makes it one of the fastest on the market, as other similar tools usually take longer to generate a video of similar length.

In this photo illustration, a video created by Open AI’s Sora tool plays on a monitor in Washington, DC, February 16, 2024. Photo: AFP
In this photo illustration, a video created by Open AI’s Sora tool plays on a monitor in Washington, DC, February 16, 2024. Photo: AFP

Shengshu exemplifies how China’s prestigious Tsinghua University has emerged as a main force backing the country’s AI ambitions. Behind Vidu is the firm’s self-developed architecture called U-ViT, first detailed in a September 2022 research paper authored by a team led by Zhu Jun, Shengshu AI’s chief scientist, who is also a computer science professor at Tsinghua University.

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