OpenAI lets users make purchases directly in ChatGPT, starting with Etsy, Shopify
The Instant Checkout feature opens up a new source of revenue for OpenAI in addition to its traditional subscription model
OpenAI on Monday introduced a feature that would allow users to make purchases through ChatGPT, in partnership with Etsy and Shopify.
Merchants will have to pay a fee on completed purchases to OpenAI, and it does not affect their prices. There will be no charges for Instant Checkout for users.
The move opens up a new source of revenue for OpenAI, taking advantage of the heavy user traffic on ChatGPT, in addition to its traditional subscription model.
“US ChatGPT Plus, Pro, and free users can now buy directly from US Etsy sellers right in chat, with over a million Shopify merchants, like Glossier, SKIMS, Spanx and Vuori, coming soon,” OpenAI said in a blog post.
Starting Monday, Instant Checkout will support single-item purchases, but OpenAI said it would add multi-item carts and expand merchants and regions.
Shares of Etsy rose 7.3 per cent, while US-listed shares of Shopify popped 4.5 per cent after the announcement.