Christina Frasco is a prominent Filipino politician and lawyer, currently serving as the Philippines’ Tourism Secretary since 2022. She previously held the position of a three-term Mayor of Liloan, Cebu, where she was recognised for transforming the municipality into a model of resilience and good governance. As Tourism Secretary, she has been instrumental in revitalising the sector, achieving record revenues and international recognition, including the Philippines’ election to the UNWTO General Assembly. Her responsibilities involve diversifying tourism offerings, enhancing infrastructure, and promoting Filipino culture. Frasco attributes declines in South Korean and Chinese tourist arrivals to safety concerns and geopolitical tensions.