TOPIC

/ company

DJI

Founded in Shenzhen in 2006, DJI has gone on to become the world's No. 1 drone manufacturer, with a 70 per cent share of the global civilian drone market and a valuation of more than US$10 billion.

Chairman / President

Frank Wang

CEO / Managing Director

Frank Wang

CFO / Finance Director

Xiaojun Xu

Industry

Aerospace & Defence

Website

dji.com

Headquarters address

14th Floor, West Wing, Skyworth Semiconductor Design Building, No.18 Gaoxin South 4th Ave, Nanshan District, Shenzhen, China

Stock Code

DJI

Year founded

2006

A police officer presents an anti-drone gun during the Railway Police Open Day at Hankou Railway Station in Wuhan, Hubei province. Photo: Getty Images

Drones

China leads world in anti-drone patent race with US far behind, law firm finds

Patent filings for anti-drone technology surged 27 per cent last year amid rising global security concerns, says Mathys & Squire.

18 Mar 2026 - 9:01AM

US-China tech war

US ruling on Insta360 infringing GoPro patent has no impact on current offerings

27 Feb 2026 - 9:30PM

China technology

Shenzhen dethrones Shanghai, Beijing as China’s top industrial powerhouse: mayor

25 Feb 2026 - 1:00PMvideocam

US-China relations

Chinese drone maker DJI sues to challenge US import ban on new models

Washington has been cracking down on Chinese-made drones in recent ‌years, and the ban represents a significant escalation.

25 Feb 2026 - 1:07AMvideocam

A man stands outside a DJI store in Beijing in December 2021. Photo: Reuters

China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

13 Feb 2026 - 9:30AMvideocam

ByteDance

ByteDance joins Chinese rivals offering freebies in bid to acquire AI app users

TikTok parent plans to give more than 100,000 tech products as gifts, as well as red packets through lucky draws on the Doubao app.

11 Feb 2026 - 8:00AM

China’s private sector

Insta360, Vivo challenge DJI’s turf, eyeing a slice of the gimbal camera boom

Insta360 and Vivo plan new handheld cameras to challenge DJI, but analysts say building a content ecosystem will be the tougher battle.

9 Feb 2026 - 7:00PM

The Pocket series – compact cameras positioned between smartphones and professional rigs for vloggers – has evolved from a niche gadget into a flagship line. Photo: Handout

US-China tech war

DJI ‘clones’ curiously emerge as China tech giant battles US scrutiny

Similar devices under new and different brands spark questions about potential efforts to circumvent trade curbs and maintain US market access for popular gadgets.

23 Jan 2026 - 10:30PMvideocam

Low-altitude economy

Shanghai to open ‘free-to-fly’ zones covering 46% of city for consumer drones

From February 1, consumer drones will be allowed to fly in designated airspace under new rules to boost the city’s low-altitude economy.

21 Jan 2026 - 6:15PMvideocam

Electric & new energy vehicles

Xpeng’s flying car unit readies Hong Kong IPO for take-off

Aridge, formerly AeroHT, eyes listing this year as it aims to accelerate its efforts in the low-altitude market, sources say.

12 Jan 2026 - 5:31PMvideocam

The X2 flying car designed by Xpeng affiliate Aridge is seen at an auto show in Tangerang, Banten, Indonesia, on July 26, 2025. Photo: Shutterstock

US-China relations

US government abandons plan to blacklist Chinese-made drones

Commerce Department, FCC make U-turn after barring imports of new Chinese drone models in December to address national security concerns.

10 Jan 2026 - 8:37PMvideocam

A US farmer uses a DJI drone to put crop cover on his farm in Hickory, North Carolina. The Trump administration has dropped a plan to impose restrictions on Chinese-made drones. Photo: AP

Autonomous vehicles

Former DJI self-driving unit seeks edge in adapting drone tech to heavy vehicles

The latest moves mean ZYT is opening up new battlefronts in China’s fiercely contested autonomous driving landscape.

31 Dec 2025 - 6:00PM

Robotics

Chinese robot vacuum maker Dreame gives staff gifts of gold, trip to Antarctica

Dreame’s surprise largesse reflects its robust business growth in 2025, as it remains one of the world’s top robot vacuum cleaner brands.

29 Dec 2025 - 7:32PM

Robotics

Untapped global demand to drive next phase of robotic vacuum growth: Dreame

Europe is Dreame’s largest market for robotic vacuum cleaners, with more than half of its revenue there generated by premium products.

28 Dec 2025 - 7:00AM

A visitor looks at an intelligent cleaning robot displayed at the China International Fair for Trade in Services in Beijing, September 12, 2025. Photo: Xinhua

US-China trade war

‘Bad policy’: China’s drone makers to shrug off US ban, analysts say

The addition of foreign drone makers, including those from China, to a US trade blacklist is unlikely to heat up relations, observers said.

24 Dec 2025 - 4:28AMvideocam

Dai Shuying operates a plant protection drone under the guidance of her grandson Wang Tiantian in east China’s Anhui province. Photo: Xinhua

SCMP Highlights

China’s reusable rocket recovery fails, US blacklists DJI: SCMP daily highlights

From China’s booster rocket woes to Beijing condemning US seizure of oil tankers, here’s a round-up from today’s coverage.

23 Dec 2025 - 9:15PM

US-China trade war

US adds new models of China’s DJI and all other foreign drones to its blacklist

The FCC move, which does not affect existing DJI models, is a significant escalation in Washington’s battle to crack down on Chinese drones.

23 Dec 2025 - 8:54AM

Low-altitude economy

China’s ‘black flying’ drone dilemma: when tech clashes with aviation safety

Videos posted online have shown drones climbing above 8,000 metres, dangerously close to passenger aircraft.

20 Dec 2025 - 6:00PM

A drone flies over the Khumbu Icefall on the Nepali side of Mount Everest in April last year. Photo: Xinhua

China GDP

China’s powerhouse province targets doubling GDP by 2035 – but can it deliver?

Southern province in Greater Bay Area has fallen short of national average since 2021, but new proposals pin hope on hi-tech industries.

11 Dec 2025 - 6:21PMvideocam

Hong Kong economy

Hong Kong leverages Greater Bay Area ties to help low-altitude economy take off

Transport chief Mable Chan sets sights on seamless airspace, linking manned and unmanned aviation to drive growth in burgeoning sector.

9 Dec 2025 - 3:49PM

Shenzhen

China’s land-starved Shenzhen moving massive landfill to make more space

At the centre of the city, where open land is scarce, trucks are removing 6,000 cubic metres of waste a day to free up 30 valuable hectares.

7 Dec 2025 - 12:00PM

Densely packed Shenzhen is rapidly running out of room for development. Photo: Eugene Lee

China technology

China’s regions roll out 5-year plan priorities, with tech topping the list

Following Beijing’s proposals for its next half-decade of policymaking, localities are following suit, with a focus on emerging fields.

5 Dec 2025 - 8:00PMvideocam

An employee produces semiconductor chips for export at a factory in Binzhou, in eastern China’s Shandong province. Photo: AFP

China Future Tech briefing

Aerospace | Flying cars take off as China extends drone-market domination

Chinese electric-vehicle makers are branching into making flying cars, adding to the nation’s booming low-altitude economy.

4 Dec 2025 - 12:50PM

Taiwan

Taiwan’s plan to acquire drone ‘takeover’ technology sparks security debate

Network would protect key infrastructure from incursions by small commercial drones but there are concerns over use of takeover function.

30 Nov 2025 - 6:00AM

Drones

DJI locks sights on Insta360 as 360-degree drone dogfight intensifies

With both DJI’s Avata 360 and Insta360’s Antigravity A1 waiting in the wings, 360-degree drones have become the next battleground.

19 Nov 2025 - 7:00PM

A leaked image of DJI’s new 360-degree drone, named Avata 360. Photo: Handout

Drones

China’s Insta360 says action camera price war with DJI is expanding the market

Insta360, which led the global 360-degree camera market with a 67 per cent share in 2023, slashes prices for its flagship X5 camera.

5 Nov 2025 - 11:23PM

The Insta360 X5 action camera has had its price slashed to compete with DJI. Photo: Handout

China technology

Chinese GoPro rival Insta360 posts 90% jump in sales ahead of drone market foray

Antigravity, a consumer drone brand under Insta360, is expected to start initial sales in selected markets this fourth quarter.

28 Oct 2025 - 5:30PM

Hong Kong economy

Opinion | More than a tech hub, Northern Metropolis can be a cradle for culture

By focusing on creative industries, the development can enhance Hong Kong’s soft power push within the Greater Bay Area and beyond.

18 Oct 2025 - 5:30AMvideocam

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DJI

China leads world in anti-drone patent race with US far behind, law firm finds

Patent filings for anti-drone technology surged 27 per cent last year amid rising global security concerns, says Mathys & Squire.

US ruling on Insta360 infringing GoPro patent has no impact on current offerings

Shenzhen dethrones Shanghai, Beijing as China’s top industrial powerhouse: mayor

Chinese drone maker DJI sues to challenge US import ban on new models

Washington has been cracking down on Chinese-made drones in recent ‌years, and the ban represents a significant escalation.

.css-1pcrwvc{color:#2aa191;}Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

ByteDance joins Chinese rivals offering freebies in bid to acquire AI app users

TikTok parent plans to give more than 100,000 tech products as gifts, as well as red packets through lucky draws on the Doubao app.

Insta360, Vivo challenge DJI’s turf, eyeing a slice of the gimbal camera boom

Insta360 and Vivo plan new handheld cameras to challenge DJI, but analysts say building a content ecosystem will be the tougher battle.

DJI ‘clones’ curiously emerge as China tech giant battles US scrutiny

Similar devices under new and different brands spark questions about potential efforts to circumvent trade curbs and maintain US market access for popular gadgets.

Shanghai to open ‘free-to-fly’ zones covering 46% of city for consumer drones

From February 1, consumer drones will be allowed to fly in designated airspace under new rules to boost the city’s low-altitude economy.

Xpeng’s flying car unit readies Hong Kong IPO for take-off

Aridge, formerly AeroHT, eyes listing this year as it aims to accelerate its efforts in the low-altitude market, sources say.

US government abandons plan to blacklist Chinese-made drones

Commerce Department, FCC make U-turn after barring imports of new Chinese drone models in December to address national security concerns.

Former DJI self-driving unit seeks edge in adapting drone tech to heavy vehicles

The latest moves mean ZYT is opening up new battlefronts in China’s fiercely contested autonomous driving landscape.

Chinese robot vacuum maker Dreame gives staff gifts of gold, trip to Antarctica

Dreame’s surprise largesse reflects its robust business growth in 2025, as it remains one of the world’s top robot vacuum cleaner brands.

Untapped global demand to drive next phase of robotic vacuum growth: Dreame

Europe is Dreame’s largest market for robotic vacuum cleaners, with more than half of its revenue there generated by premium products.

‘Bad policy’: China’s drone makers to shrug off US ban, analysts say

The addition of foreign drone makers, including those from China, to a US trade blacklist is unlikely to heat up relations, observers said.

China’s reusable rocket recovery fails, US blacklists DJI: SCMP daily highlights

From China’s booster rocket woes to Beijing condemning US seizure of oil tankers, here’s a round-up from today’s coverage.

US adds new models of China’s DJI and all other foreign drones to its blacklist

The FCC move, which does not affect existing DJI models, is a significant escalation in Washington’s battle to crack down on Chinese drones.

China’s ‘black flying’ drone dilemma: when tech clashes with aviation safety

Videos posted online have shown drones climbing above 8,000 metres, dangerously close to passenger aircraft.

China’s powerhouse province targets doubling GDP by 2035 – but can it deliver?

Southern province in Greater Bay Area has fallen short of national average since 2021, but new proposals pin hope on hi-tech industries.

Hong Kong leverages Greater Bay Area ties to help low-altitude economy take off

Transport chief Mable Chan sets sights on seamless airspace, linking manned and unmanned aviation to drive growth in burgeoning sector.

China’s land-starved Shenzhen moving massive landfill to make more space

At the centre of the city, where open land is scarce, trucks are removing 6,000 cubic metres of waste a day to free up 30 valuable hectares.

China’s regions roll out 5-year plan priorities, with tech topping the list

Following Beijing’s proposals for its next half-decade of policymaking, localities are following suit, with a focus on emerging fields.

.css-19im5qg{color:#c79a00;}Aerospace | Flying cars take off as China extends drone-market domination

Chinese electric-vehicle makers are branching into making flying cars, adding to the nation’s booming low-altitude economy.

Taiwan’s plan to acquire drone ‘takeover’ technology sparks security debate

Network would protect key infrastructure from incursions by small commercial drones but there are concerns over use of takeover function.

DJI locks sights on Insta360 as 360-degree drone dogfight intensifies

With both DJI’s Avata 360 and Insta360’s Antigravity A1 waiting in the wings, 360-degree drones have become the next battleground.

China’s Insta360 says action camera price war with DJI is expanding the market

Insta360, which led the global 360-degree camera market with a 67 per cent share in 2023, slashes prices for its flagship X5 camera.

Chinese GoPro rival Insta360 posts 90% jump in sales ahead of drone market foray

Antigravity, a consumer drone brand under Insta360, is expected to start initial sales in selected markets this fourth quarter.

Opinion | More than a tech hub, Northern Metropolis can be a cradle for culture

By focusing on creative industries, the development can enhance Hong Kong’s soft power push within the Greater Bay Area and beyond.

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

Aerospace | Flying cars take off as China extends drone-market domination