TOPIC

/ company

DJI

Founded in Shenzhen in 2006, DJI has gone on to become the world's No. 1 drone manufacturer, with a 70 per cent share of the global civilian drone market and a valuation of more than US$10 billion.

Chairman / President

Frank Wang

CEO / Managing Director

Frank Wang

CFO / Finance Director

Xiaojun Xu

Industry

Aerospace & Defence

Website

dji.com

Headquarters address

14th Floor, West Wing, Skyworth Semiconductor Design Building, No.18 Gaoxin South 4th Ave, Nanshan District, Shenzhen, China

Stock Code

DJI

Year founded

2006

A US farmer uses a DJI drone to put crop cover on his farm in Hickory, North Carolina. The Trump administration has dropped a plan to impose restrictions on Chinese-made drones. Photo: AP

US-China relations

US government abandons plan to blacklist Chinese-made drones

Commerce Department, FCC make U-turn after barring imports of new Chinese drone models in December to address national security concerns.

48 minutes agovideocam

Autonomous vehicles

Former DJI self-driving unit seeks edge in adapting drone tech to heavy vehicles

31 Dec 2025 - 6:00PM

Robotics

Chinese robot vacuum maker Dreame gives staff gifts of gold, trip to Antarctica

29 Dec 2025 - 7:32PM

Robotics

Untapped global demand to drive next phase of robotic vacuum growth: Dreame

Europe is Dreame’s largest market for robotic vacuum cleaners, with more than half of its revenue there generated by premium products.

28 Dec 2025 - 7:00AM

A visitor looks at an intelligent cleaning robot displayed at the China International Fair for Trade in Services in Beijing, September 12, 2025. Photo: Xinhua

US-China trade war

‘Bad policy’: China’s drone makers to shrug off US ban, analysts say

The addition of foreign drone makers, including those from China, to a US trade blacklist is unlikely to heat up relations, observers said.

24 Dec 2025 - 4:28AMvideocam

SCMP Highlights

China’s reusable rocket recovery fails, US blacklists DJI: SCMP daily highlights

From China’s booster rocket woes to Beijing condemning US seizure of oil tankers, here’s a round-up from today’s coverage.

23 Dec 2025 - 9:15PM

US-China trade war

US adds new models of China’s DJI and all other foreign drones to its blacklist

The FCC move, which does not affect existing DJI models, is a significant escalation in Washington’s battle to crack down on Chinese drones.

23 Dec 2025 - 8:54AM

A drone on display at DJI’s flagship shop in Hong Kong. The Trump administration has barred the approval of Shenzhen-based DJI’s new models. Photo: Reuters

Low-altitude economy

China’s ‘black flying’ drone dilemma: when tech clashes with aviation safety

Videos posted online have shown drones climbing above 8,000 metres, dangerously close to passenger aircraft.

20 Dec 2025 - 6:00PM

China GDP

China’s powerhouse province targets doubling GDP by 2035 – but can it deliver?

Southern province in Greater Bay Area has fallen short of national average since 2021, but new proposals pin hope on hi-tech industries.

11 Dec 2025 - 6:21PMvideocam

Hong Kong economy

Hong Kong leverages Greater Bay Area ties to help low-altitude economy take off

Transport chief Mable Chan sets sights on seamless airspace, linking manned and unmanned aviation to drive growth in burgeoning sector.

9 Dec 2025 - 3:49PM

Secretary for Transport and Logistics Mable Chan, centre, in attendance at Airspace Asia Pacific 2025, a global conference held in Hong Kong for the first time. Photo: Oscar Liu

Shenzhen

China’s land-starved Shenzhen moving massive landfill to make more space

At the centre of the city, where open land is scarce, trucks are removing 6,000 cubic metres of waste a day to free up 30 valuable hectares.

7 Dec 2025 - 12:00PM

Densely packed Shenzhen is rapidly running out of room for development. Photo: Eugene Lee

China technology

China’s regions roll out 5-year plan priorities, with tech topping the list

Following Beijing’s proposals for its next half-decade of policymaking, localities are following suit, with a focus on emerging fields.

5 Dec 2025 - 8:00PMvideocam

China Future Tech briefing

Aerospace | Flying cars take off as China extends drone-market domination

Chinese electric-vehicle makers are branching into making flying cars, adding to the nation’s booming low-altitude economy.

4 Dec 2025 - 12:50PM

Taiwan

Taiwan’s plan to acquire drone ‘takeover’ technology sparks security debate

Network would protect key infrastructure from incursions by small commercial drones but there are concerns over use of takeover function.

30 Nov 2025 - 6:00AM

Mainland Chinese firm DJI accounts for an estimated 70 to 75 per cent of the global civilian drone market, including Taiwan. Photo: Shutterstock

Drones

DJI locks sights on Insta360 as 360-degree drone dogfight intensifies

With both DJI’s Avata 360 and Insta360’s Antigravity A1 waiting in the wings, 360-degree drones have become the next battleground.

19 Nov 2025 - 7:00PM

A leaked image of DJI’s new 360-degree drone, named Avata 360. Photo: Handout

Drones

China’s Insta360 says action camera price war with DJI is expanding the market

Insta360, which led the global 360-degree camera market with a 67 per cent share in 2023, slashes prices for its flagship X5 camera.

5 Nov 2025 - 11:23PM

China technology

Chinese GoPro rival Insta360 posts 90% jump in sales ahead of drone market foray

Antigravity, a consumer drone brand under Insta360, is expected to start initial sales in selected markets this fourth quarter.

28 Oct 2025 - 5:30PM

Hong Kong economy

Opinion | More than a tech hub, Northern Metropolis can be a cradle for culture

By focusing on creative industries, the development can enhance Hong Kong’s soft power push within the Greater Bay Area and beyond.

18 Oct 2025 - 5:30AMvideocam

US-China trade war

DJI appeals inclusion on Pentagon’s ‘Chinese military companies’ list

DJI has been fighting the US government’s classification for years. The drone manufacturer argues it only makes products for civilian use.

15 Oct 2025 - 2:53AMvideocam

US-China trade war

Is China’s ‘going global’ strategy at risk after US widens its trade blacklist?

The impact on Chinese firms operating overseas could be significant, analysts say.

30 Sep 2025 - 7:00PM

US-China relations

US judge upholds Pentagon listing of DJI as Chinese military-linked firm

The Shenzhen-based company is the global leader in drone production and accounts for more than 50 per cent of US commercial sales.

27 Sep 2025 - 5:46AMvideocam

China exports

The US invented the robot vacuum. So why does China now dominate the market?

As in many other industries, Chinese brands have outpaced their global rivals through rapid innovation and intense competition.

20 Sep 2025 - 6:00PM

An iRobot Roomba vacuum cleaner is put through its paces. Photo: Handout / iRobot

Science

China’s plan for a naval ‘Great Wall’ to fend off thousand-drone swarm attack

PLA to protect warships from enemy attack with multilayered defence system using AI-powered sensors, satellites and hypersonic missiles.

19 Sep 2025 - 8:00PMvideocam

Electric & new energy vehicles

China aims to dominate the skies in the race to make flying cars the transport of the future

Xpeng subsidiary expects to start mass production next month and begin deliveries of its eVTOLs in the second half of 2026.

10 Sep 2025 - 5:00PM

US-China relations

Trump’s State Dept blunder, Chinese student furore: 7 US-China relations reads

From a China-India alliance to Trump welcoming Chinese students, here are highlights from the SCMP’s overseas correspondents in August 2025.

2 Sep 2025 - 11:30PM

Posters of US universities on the wall at an overseas education agency in Beijing. Photo: AFP

Hong Kong economy

Hong Kong, 2 mainland Chinese cities named UN body’s top innovation cluster

A ranking process that factors venture capital deals helped to launch the cluster ahead of Tokyo-Yokohama to claim top spot.

2 Sep 2025 - 10:19AM

The event was hosted in the city for the first time at the Science Park in Sha Tin. Photo: Jelly Tse

Robotics

Drone leader DJI’s latest challenger is a Chinese robot vacuum maker

Dreame reportedly recruits talent from DJI and Meituan, while advertising a range of drone-related job openings.

20 Aug 2025 - 8:00PM

China exports

Hard to switch: why US farmers are embracing Chinese drones despite concerns

US farmers are increasingly relying on drones and other systems made by Chinese companies, despite Washington’s security fears.

17 Aug 2025 - 8:00PMvideocam

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DJI

US government abandons plan to blacklist Chinese-made drones

Commerce Department, FCC make U-turn after barring imports of new Chinese drone models in December to address national security concerns.

Former DJI self-driving unit seeks edge in adapting drone tech to heavy vehicles

Chinese robot vacuum maker Dreame gives staff gifts of gold, trip to Antarctica

Untapped global demand to drive next phase of robotic vacuum growth: Dreame

Europe is Dreame’s largest market for robotic vacuum cleaners, with more than half of its revenue there generated by premium products.

‘Bad policy’: China’s drone makers to shrug off US ban, analysts say

The addition of foreign drone makers, including those from China, to a US trade blacklist is unlikely to heat up relations, observers said.

China’s reusable rocket recovery fails, US blacklists DJI: SCMP daily highlights

From China’s booster rocket woes to Beijing condemning US seizure of oil tankers, here’s a round-up from today’s coverage.

US adds new models of China’s DJI and all other foreign drones to its blacklist

The FCC move, which does not affect existing DJI models, is a significant escalation in Washington’s battle to crack down on Chinese drones.

China’s ‘black flying’ drone dilemma: when tech clashes with aviation safety

Videos posted online have shown drones climbing above 8,000 metres, dangerously close to passenger aircraft.

China’s powerhouse province targets doubling GDP by 2035 – but can it deliver?

Southern province in Greater Bay Area has fallen short of national average since 2021, but new proposals pin hope on hi-tech industries.

Hong Kong leverages Greater Bay Area ties to help low-altitude economy take off

Transport chief Mable Chan sets sights on seamless airspace, linking manned and unmanned aviation to drive growth in burgeoning sector.

China’s land-starved Shenzhen moving massive landfill to make more space

At the centre of the city, where open land is scarce, trucks are removing 6,000 cubic metres of waste a day to free up 30 valuable hectares.

China’s regions roll out 5-year plan priorities, with tech topping the list

Following Beijing’s proposals for its next half-decade of policymaking, localities are following suit, with a focus on emerging fields.

.css-sioo19{color:#c79a00;}Aerospace | Flying cars take off as China extends drone-market domination

Chinese electric-vehicle makers are branching into making flying cars, adding to the nation’s booming low-altitude economy.

Taiwan’s plan to acquire drone ‘takeover’ technology sparks security debate

Network would protect key infrastructure from incursions by small commercial drones but there are concerns over use of takeover function.

DJI locks sights on Insta360 as 360-degree drone dogfight intensifies

With both DJI’s Avata 360 and Insta360’s Antigravity A1 waiting in the wings, 360-degree drones have become the next battleground.

China’s Insta360 says action camera price war with DJI is expanding the market

Insta360, which led the global 360-degree camera market with a 67 per cent share in 2023, slashes prices for its flagship X5 camera.

Chinese GoPro rival Insta360 posts 90% jump in sales ahead of drone market foray

Antigravity, a consumer drone brand under Insta360, is expected to start initial sales in selected markets this fourth quarter.

.css-1m2rp1p{color:#34b8b5;}Opinion | More than a tech hub, Northern Metropolis can be a cradle for culture

By focusing on creative industries, the development can enhance Hong Kong’s soft power push within the Greater Bay Area and beyond.

DJI appeals inclusion on Pentagon’s ‘Chinese military companies’ list

DJI has been fighting the US government’s classification for years. The drone manufacturer argues it only makes products for civilian use.

Is China’s ‘going global’ strategy at risk after US widens its trade blacklist?

The impact on Chinese firms operating overseas could be significant, analysts say.

US judge upholds Pentagon listing of DJI as Chinese military-linked firm

The Shenzhen-based company is the global leader in drone production and accounts for more than 50 per cent of US commercial sales.

The US invented the robot vacuum. So why does China now dominate the market?

As in many other industries, Chinese brands have outpaced their global rivals through rapid innovation and intense competition.

China’s plan for a naval ‘Great Wall’ to fend off thousand-drone swarm attack

PLA to protect warships from enemy attack with multilayered defence system using AI-powered sensors, satellites and hypersonic missiles.

China aims to dominate the skies in the race to make flying cars the transport of the future

Xpeng subsidiary expects to start mass production next month and begin deliveries of its eVTOLs in the second half of 2026.

Trump’s State Dept blunder, Chinese student furore: 7 US-China relations reads

From a China-India alliance to Trump welcoming Chinese students, here are highlights from the SCMP’s overseas correspondents in August 2025.

Hong Kong, 2 mainland Chinese cities named UN body’s top innovation cluster

A ranking process that factors venture capital deals helped to launch the cluster ahead of Tokyo-Yokohama to claim top spot.

Drone leader DJI’s latest challenger is a Chinese robot vacuum maker

Dreame reportedly recruits talent from DJI and Meituan, while advertising a range of drone-related job openings.

Hard to switch: why US farmers are embracing Chinese drones despite concerns

US farmers are increasingly relying on drones and other systems made by Chinese companies, despite Washington’s security fears.

Aerospace | Flying cars take off as China extends drone-market domination

Opinion | More than a tech hub, Northern Metropolis can be a cradle for culture