TOPIC

/ company

DJI

Founded in Shenzhen in 2006, DJI has gone on to become the world's No. 1 drone manufacturer, with a 70 per cent share of the global civilian drone market and a valuation of more than US$10 billion.

Chairman / President

Frank Wang

CEO / Managing Director

Frank Wang

CFO / Finance Director

Xiaojun Xu

Industry

Aerospace & Defence

Website

dji.com

Headquarters address

14th Floor, West Wing, Skyworth Semiconductor Design Building, No.18 Gaoxin South 4th Ave, Nanshan District, Shenzhen, China

Stock Code

DJI

Year founded

2006

Huaqiangbei is drawing back foreign traders and tourists hunting for the latest gadgets. Photo: Iris Deng

Artificial intelligence

Why foreign buyers are returning after China’s Huaqiangbei makeover

Shenzhen’s electronics hub is riding the AI boom, with curated devices like drones and robots pulling in overseas customers once more.

9 May 2026 - 3:00PM

Electric & new energy vehicles

Chinese start-up ZYT eyes semi-autonomous truck production this year

5 May 2026 - 7:00AMvideocam

China consumption

Shenzhen’s economic dilemma: soaring GDP, stagnant consumption

4 May 2026 - 10:38PMvideocam

Shanghai

No-drone zone: DJI, consumers grapple with Beijing sales ban

Stores empty shelves as e-commerce sites including Alibaba’s Taobao and JD.com stop shipments to comply with ban effective on Friday.

1 May 2026 - 9:10PMvideocam

Empty display stands for drones are seen at a DJI store in a mall in Beijing on April 29. Photo: AFP

SCMP Highlights

Baffling Japan tank blast; 5 tests for your biological age: 5 weekend reads

From a baffling Japan tank blast to hints of a Chinese nuclear aircraft carrier, here are five stories you may have missed over the weekend.

27 Apr 2026 - 12:58PM

China technology

As DJI duels Insta360, China sharpens global hardware edge amid US scrutiny

Western competitors like GoPro face shrinking footprints as strategic shifts of Chinese firms disrupt the status quo while navigating FCC-led national security bans.

25 Apr 2026 - 6:40AMvideocam

Shenzhen

Shenzhen’s new party boss has taken the wheel but can he deliver ahead of Apec?

Jin Lei is focused on preparations for the regional summit, including tackling the long-standing problem of e-scooters.

14 Apr 2026 - 10:00AM

In Shenzhen, a proliferation of electric scooters has brought increased mobility but also dangerous behaviour, while pedestrians have to navigate a mess of bikes on footpaths. Photo: Getty Images

Greater Bay Area

Greater Bay Area trails peers in research despite strong tech potential: report

Southern China cluster of cities lags in basic research and original innovation, with talent gaps adding to challenges, Deloitte says.

27 Mar 2026 - 10:34AM

Drones

DJI unveils its first 360-degree drone amid patent dispute with crosstown rival Insta360

The new DJI drone features four propellers, giving it a similar look to the Avata 2, a first-person view drone launched in 2024.

26 Mar 2026 - 9:00PM

Taiwan

Can Taiwan fulfil Asia-Pacific drone hub goal with ‘non-red’ supply chain push?

Plan is to invest US$1.38 billion between 2025 and 2030 for uncrewed systems industry, but questions linger over scale, politics and timing.

25 Mar 2026 - 10:00AMvideocam

A Mighty Hornet IV high-speed attack drone, developed jointly by Taiwan’s National Chung-Shan Institute of Science and Technology and US-based Kratos Defence and Security Solutions, is displayed at the Taipei Aerospace and Defence Technology Exhibition on September 18, 2025. Photo: AFP

Drones

DJI sues rival Insta360 for alleged patent infringement ahead of new drone debut

DJI claims some of the patents were based on inventions made by one or more former employees within one year of them leaving the company.

23 Mar 2026 - 7:30PM

Drones

China leads world in anti-drone patent race with US far behind, law firm finds

Patent filings for anti-drone technology surged 27 per cent last year amid rising global security concerns, says Mathys & Squire.

18 Mar 2026 - 9:01AM

US-China tech war

US ruling on Insta360 infringing GoPro patent has no impact on current offerings

The ruling does not affect Insta360’s current offerings as the ban on camera design infringement only affects legacy models.

27 Feb 2026 - 9:30PM

China technology

Shenzhen dethrones Shanghai, Beijing as China’s top industrial powerhouse: mayor

Leading in R&D density, AI innovation and start-up cultivation, Shenzhen is building a full-stack AI ecosystem, according to the mayor’s annual work report.

25 Feb 2026 - 1:00PMvideocam

A humanoid robot prepares a drink at a coffee kiosk in Shenzhen on January 28. Photo: Getty Images

US-China relations

Chinese drone maker DJI sues to challenge US import ban on new models

Washington has been cracking down on Chinese-made drones in recent ‌years, and the ban represents a significant escalation.

25 Feb 2026 - 1:07AMvideocam

A man stands outside a DJI store in Beijing in December 2021. Photo: Reuters

China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

13 Feb 2026 - 9:30AMvideocam

ByteDance

ByteDance joins Chinese rivals offering freebies in bid to acquire AI app users

TikTok parent plans to give more than 100,000 tech products as gifts, as well as red packets through lucky draws on the Doubao app.

11 Feb 2026 - 8:00AM

China’s private sector

Insta360, Vivo challenge DJI’s turf, eyeing a slice of the gimbal camera boom

Insta360 and Vivo plan new handheld cameras to challenge DJI, but analysts say building a content ecosystem will be the tougher battle.

9 Feb 2026 - 7:00PM

The Pocket series – compact cameras positioned between smartphones and professional rigs for vloggers – has evolved from a niche gadget into a flagship line. Photo: Handout

US-China tech war

DJI ‘clones’ curiously emerge as China tech giant battles US scrutiny

Similar devices under new and different brands spark questions about potential efforts to circumvent trade curbs and maintain US market access for popular gadgets.

23 Jan 2026 - 10:30PMvideocam

Low-altitude economy

Shanghai to open ‘free-to-fly’ zones covering 46% of city for consumer drones

From February 1, consumer drones will be allowed to fly in designated airspace under new rules to boost the city’s low-altitude economy.

21 Jan 2026 - 6:15PMvideocam

Electric & new energy vehicles

Xpeng’s flying car unit readies Hong Kong IPO for take-off

Aridge, formerly AeroHT, eyes listing this year as it aims to accelerate its efforts in the low-altitude market, sources say.

12 Jan 2026 - 5:31PMvideocam

The X2 flying car designed by Xpeng affiliate Aridge is seen at an auto show in Tangerang, Banten, Indonesia, on July 26, 2025. Photo: Shutterstock

US-China relations

US government abandons plan to blacklist Chinese-made drones

Commerce Department, FCC make U-turn after barring imports of new Chinese drone models in December to address national security concerns.

10 Jan 2026 - 8:37PMvideocam

A US farmer uses a DJI drone to put crop cover on his farm in Hickory, North Carolina. The Trump administration has dropped a plan to impose restrictions on Chinese-made drones. Photo: AP

Autonomous vehicles

Former DJI self-driving unit seeks edge in adapting drone tech to heavy vehicles

The latest moves mean ZYT is opening up new battlefronts in China’s fiercely contested autonomous driving landscape.

31 Dec 2025 - 6:00PM

Robotics

Chinese robot vacuum maker Dreame gives staff gifts of gold, trip to Antarctica

Dreame’s surprise largesse reflects its robust business growth in 2025, as it remains one of the world’s top robot vacuum cleaner brands.

29 Dec 2025 - 7:32PM

Robotics

Untapped global demand to drive next phase of robotic vacuum growth: Dreame

Europe is Dreame’s largest market for robotic vacuum cleaners, with more than half of its revenue there generated by premium products.

28 Dec 2025 - 7:00AM

A visitor looks at an intelligent cleaning robot displayed at the China International Fair for Trade in Services in Beijing, September 12, 2025. Photo: Xinhua

US-China trade war

‘Bad policy’: China’s drone makers to shrug off US ban, analysts say

The addition of foreign drone makers, including those from China, to a US trade blacklist is unlikely to heat up relations, observers said.

24 Dec 2025 - 4:28AMvideocam

Dai Shuying operates a plant protection drone under the guidance of her grandson Wang Tiantian in east China’s Anhui province. Photo: Xinhua

SCMP Highlights

China’s reusable rocket recovery fails, US blacklists DJI: SCMP daily highlights

From China’s booster rocket woes to Beijing condemning US seizure of oil tankers, here’s a round-up from today’s coverage.

23 Dec 2025 - 9:15PM

US-China trade war

US adds new models of China’s DJI and all other foreign drones to its blacklist

The FCC move, which does not affect existing DJI models, is a significant escalation in Washington’s battle to crack down on Chinese drones.

23 Dec 2025 - 8:54AM

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DJI

Why foreign buyers are returning after China’s Huaqiangbei makeover

Shenzhen’s electronics hub is riding the AI boom, with curated devices like drones and robots pulling in overseas customers once more.

Chinese start-up ZYT eyes semi-autonomous truck production this year

Shenzhen’s economic dilemma: soaring GDP, stagnant consumption

No-drone zone: DJI, consumers grapple with Beijing sales ban

Stores empty shelves as e-commerce sites including Alibaba’s Taobao and JD.com stop shipments to comply with ban effective on Friday.

Baffling Japan tank blast; 5 tests for your biological age: 5 weekend reads

From a baffling Japan tank blast to hints of a Chinese nuclear aircraft carrier, here are five stories you may have missed over the weekend.

As DJI duels Insta360, China sharpens global hardware edge amid US scrutiny

Western competitors like GoPro face shrinking footprints as strategic shifts of Chinese firms disrupt the status quo while navigating FCC-led national security bans.

Shenzhen’s new party boss has taken the wheel but can he deliver ahead of Apec?

Jin Lei is focused on preparations for the regional summit, including tackling the long-standing problem of e-scooters.

Greater Bay Area trails peers in research despite strong tech potential: report

Southern China cluster of cities lags in basic research and original innovation, with talent gaps adding to challenges, Deloitte says.

DJI unveils its first 360-degree drone amid patent dispute with crosstown rival Insta360

The new DJI drone features four propellers, giving it a similar look to the Avata 2, a first-person view drone launched in 2024.

Can Taiwan fulfil Asia-Pacific drone hub goal with ‘non-red’ supply chain push?

Plan is to invest US$1.38 billion between 2025 and 2030 for uncrewed systems industry, but questions linger over scale, politics and timing.

DJI sues rival Insta360 for alleged patent infringement ahead of new drone debut

DJI claims some of the patents were based on inventions made by one or more former employees within one year of them leaving the company.

China leads world in anti-drone patent race with US far behind, law firm finds

Patent filings for anti-drone technology surged 27 per cent last year amid rising global security concerns, says Mathys & Squire.

US ruling on Insta360 infringing GoPro patent has no impact on current offerings

The ruling does not affect Insta360’s current offerings as the ban on camera design infringement only affects legacy models.

Shenzhen dethrones Shanghai, Beijing as China’s top industrial powerhouse: mayor

Leading in R&D density, AI innovation and start-up cultivation, Shenzhen is building a full-stack AI ecosystem, according to the mayor’s annual work report.

Chinese drone maker DJI sues to challenge US import ban on new models

Washington has been cracking down on Chinese-made drones in recent ‌years, and the ban represents a significant escalation.

.css-1pcrwvc{color:#2aa191;}Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

ByteDance joins Chinese rivals offering freebies in bid to acquire AI app users

TikTok parent plans to give more than 100,000 tech products as gifts, as well as red packets through lucky draws on the Doubao app.

Insta360, Vivo challenge DJI’s turf, eyeing a slice of the gimbal camera boom

Insta360 and Vivo plan new handheld cameras to challenge DJI, but analysts say building a content ecosystem will be the tougher battle.

DJI ‘clones’ curiously emerge as China tech giant battles US scrutiny

Similar devices under new and different brands spark questions about potential efforts to circumvent trade curbs and maintain US market access for popular gadgets.

Shanghai to open ‘free-to-fly’ zones covering 46% of city for consumer drones

From February 1, consumer drones will be allowed to fly in designated airspace under new rules to boost the city’s low-altitude economy.

Xpeng’s flying car unit readies Hong Kong IPO for take-off

Aridge, formerly AeroHT, eyes listing this year as it aims to accelerate its efforts in the low-altitude market, sources say.

US government abandons plan to blacklist Chinese-made drones

Commerce Department, FCC make U-turn after barring imports of new Chinese drone models in December to address national security concerns.

Former DJI self-driving unit seeks edge in adapting drone tech to heavy vehicles

The latest moves mean ZYT is opening up new battlefronts in China’s fiercely contested autonomous driving landscape.

Chinese robot vacuum maker Dreame gives staff gifts of gold, trip to Antarctica

Dreame’s surprise largesse reflects its robust business growth in 2025, as it remains one of the world’s top robot vacuum cleaner brands.

Untapped global demand to drive next phase of robotic vacuum growth: Dreame

Europe is Dreame’s largest market for robotic vacuum cleaners, with more than half of its revenue there generated by premium products.

‘Bad policy’: China’s drone makers to shrug off US ban, analysts say

The addition of foreign drone makers, including those from China, to a US trade blacklist is unlikely to heat up relations, observers said.

China’s reusable rocket recovery fails, US blacklists DJI: SCMP daily highlights

From China’s booster rocket woes to Beijing condemning US seizure of oil tankers, here’s a round-up from today’s coverage.

US adds new models of China’s DJI and all other foreign drones to its blacklist

The FCC move, which does not affect existing DJI models, is a significant escalation in Washington’s battle to crack down on Chinese drones.

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent