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[Sponsored Article]
Sophisticated simplicity
Clean lines, fluid shapes and a neutral palette lend a sophisticated simplicity to any modern man or woman’s attire. And more so if they are pieces from Giorgio Armani’s New Normal collection inspired by the maestro’s most iconic looks. The inventor of power dressing has continued to push the sartorial boundaries and redefine how we should dress with his revolutionary vision. Think jackets with wide checks or asymmetrical collars, long coats and trench coats, men’s softly tailored blazers and flowing trousers that have all become part of the collective imagination of contemporary culture.  
The New Normal collection of core clothing with updated cuts and structures form a lasting foundation for a timelessly elegant wardrobe.

Eternally stylish
Women whose lives are not dictated by trends, but by an attitude, will find the capsule collection so right for now.
Refined and feminine, they reflect the aesthetics of the brand's early collections. Team a soft grey single-breasted jacket with dark grey macro plaid motif or a black and white two-toned jacket with diagonal stripes with palazzo pants for a stylish look. When the temperature drops, get snug in a wool and cashmere belted coat featuring @Armani’s signature chevron motif. Finish the look to perfection with two-tone side-buckle moccasins or black grosgrain and clear PVC pumps.

Icons of style
Men can channel their Armani-clad celluloid heroes in elegant pieces that are classic yet thoroughly modern. Go for cashmere and silk jackets with Mandarin collars or thin lapels in soft, fluctuating shapes, or slim-fit blazers in sumptuous velvet in black or dark blue.

‘Must-have’ items include long trench coats and a deconstructed two-button jacket in cupro that encompasses all of Giorgio Armani’s signature style rules. A sophisticated double-breasted coat in exquisite double cashmere with a unique shawl neck and oversized pockets is a pièce de résistance that will remain a firm favourite for years to come.

Select your New Collection pieces at Giorgio Armani boutiques in Chater House, Harbour City, Elements and K11 MUSEA or online at armani.com.


Embrace updated classics with Giorgio Armani’s New Normal collection

Giorgio Armani New Normal

Giorgio Armani

On-trend double-faced wool and cashmere coat with Giorgio Armani’s signature chevron motif.

Single-breasted jacket with macro plaid motif, palazzo pants and two-tone side-buckle moccasins.

Iconic deconstructed single-breasted, two-buttoned jacket with patch pockets.

Double-breasted coat in exquisite double cashmere with a unique shawl neck and oversized side pockets.

Lifestyle

Timelessness never goes out of style.  Look your sartorial best this season in the New Normal collection by #GiorgioArmani.
