Hong Kong Retail Management Association (HKRMA): A prominent Hong Kong-based professional association, the HKRMA is dedicated to promoting the retail industry and providing a unified voice for retailers. Headquartered in Causeway Bay, its primary mission involves raising the status and professionalism of retailing through education, training, and various awards programmes. As the leading retail association in Hong Kong, HKRMA represents over 8,000 retail outlets, employing over half of the local retail workforce, and is a founding member of the Federation of Asia-Pacific Retailers Associations. It significantly contributes to industry development and service excellence.