Topic

Household appliances
Advertisement

Japanese toaster maker’s ill-fated smartphone foray craters stock price

Japanese brand Balmuda is best known for its high-end toasters, which cost nearly US$300 brand new. Photo: Instagram
  • Retailing for US$908, the ‘Balmuda Phone’ came in a plastic case, was pricier than an iPhone 13 mini and had a processor usually found in budget smartphones
  • Balmuda’s shares jumped when its smartphone plans were unveiled in May as a new growth phase for the company. The shares have since lost half their value

Why does China love Dyson so much?

Dyson’s head of engineer Adriano Niro at a product launch in Wan Chai, Hong Kong, in 2014. (Picture: SCMP)

Dyson attracts China’s middle-class spenders with sleek designs, impressive technology and online influencers

Advertisement
Advertisement