Japanese brand Balmuda is best known for its high-end toasters, which cost nearly US$300 brand new. Photo: Instagram
Japanese toaster maker’s ill-fated smartphone foray craters stock price
  • Retailing for US$908, the ‘Balmuda Phone’ came in a plastic case, was pricier than an iPhone 13 mini and had a processor usually found in budget smartphones
  • Balmuda’s shares jumped when its smartphone plans were unveiled in May as a new growth phase for the company. The shares have since lost half their value
11 Jan 2022 - 2:18PM