A man holding a phone walks past a sign with the logo of Douyin and TikTok at the International Artificial Products Expo in Hangzhou, Zhejiang province, on October 18, 2019. ByteDance, the owner of the platforms, has been testing paid short dramas on Douyin as it searches for new sources of revenue. Photo: Reuters
China’s TikTok tests paid short dramas for 15 US cents each
  • ByteDance is testing paid dramas on Douyin, allowing users to pay for individual episodes that are a few minutes long or for the whole show
  • The move comes after rivals introduced their own short dramas in the search for new growth opportunities amid fierce competition for user attention
30 Nov 2021 - 5:00PM