The latest news and top stories on MBC. A leading entity in the broadcasting sector, Seoul-based Munhwa Broadcasting Corporation (MBC) specialises in producing and airing television dramas, news, sports and radio content. It primarily serves a South Korean audience, covering 98 per cent of the nation, and is also known for its significant contribution to the “Korean Wave” through content export to over 50 countries. As a public broadcaster operating commercially, MBC is highly rated for its credibility and influence. Its overall business strategy focuses on strategic globalisation and digital expansion.