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The New Age of the Consumer

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The New Age of the Consumer

Digital Red Packets and the Power of Sharing Online

CUHK research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media  

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CUHK Business School

Can Robots Be Used to Obtain Honest Customer Feedback?

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Sitting on a Gold Mine: Do People Spend More When Home Prices Rise?

CUHK research finds that housing price appreciation leads to higher online consumption, less payment hesitation, less order returns and more online shopping activity during work hours

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CUHK Business School
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