The Next Social Sport of the Century: Indoor Golf and Where To Play It

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Golf has always been renowned for its association with wealth, power and the etiquette of upper-class societies. The exclusivity of golf does not just end there; from the acquisition and maintenance of expensive golf clubs to premium golf memberships, this sport could not get any more restricted.

However, times have changed. With a new age of technology upon us, a new culture of “indoor golf” was introduced, where golf’s previously exclusive and posh nature has been transformed into a more accessible and sociable sport. Starting as a major hit with young adults in South Korea, indoor golf has become a bridge that connects golf enthusiasts with a more urban society, where young adults see indoor golf venues as a new place of leisure. In just South Korea alone, there are more than 1.5 million active indoor golf players in 2015 and still counting with a 10% growth per year, where the country has managed to revamp golf with a younger and fresher image. Gone are the old days of spending a full day just to play one single round of 18-holes – now this can be done in under an hour. Indoor golf has found itself right in the center of a perfect balance between new technology, reasonable prices and a much more convenient location.

With indoor golf becoming a growing trend and gaining such success in South Korea, Hong Kong has also begun its introduction of indoor golf culture to the general public, where The Upper Loft is an indoor golf club that is conveniently located in the Western and Central District of Hong Kong, and its own interpretation of this brand-new golf culture has been ongoing since 2016. As the trend of indoor golf matures, The Upper Loft expose a new community of golfers to the public that is free from all traditional barriers that were previously associated with golf. Here at The Upper Loft, a brand-new alternate entertainment option is being introduced to city dwellers.

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