Roblox: An American video game developer based in San Mateo, California, Roblox operates an online entertainment platform. It specialises in providing tools like Roblox Studio for users to create, play, and socialise within immersive 3D digital worlds, driven by user-generated content. Primarily targeting Gen Z and Gen Alpha, with a growing older demographic, Roblox boasts 88.9 million daily active users globally.