The latest news and top stories on Shinsegae. A leading retail conglomerate based in Seoul, South Korea, Shinsegae specialises in operating department stores, discount stores like E-Mart and duty-free shops. It primarily serves the South Korean market and attracts foreign tourists. It is known for opening the world’s largest department store in Busan and its Gangnam branch becoming the first Korean department store to exceed three trillion won in annual sales.