Swank Raises the Fashion Stakes at Chic New Home

Paid Post:Swank

2-MIN READ2-MIN

Swank’s new flagship boutique in Central Building offers over 60 brands for men and women in four dedicated zones.

Published: 12:00am, 3 Jul 2020Updated: 12:58pm, 3 Jul 2020

[Sponsored Article]

Fashionistas should hotfoot it to Swank’s spacious new flagship boutique rehoused in Central Building for the latest fashion and lifestyle creations.

An altar to high style

The contemporary 7,500 plus square-foot destination store with expanses of warm wood flooring will give you an elevated experience and plenty of room to shop a prestigious mix of over 60 brands. Step into the Atrium where a pop-up store exhibiting curated pieces from a rotation of cutting-edge, red-hot labels like Faith Connexion will get you started on your fashion journey.

Make sure you check out the customised digital table embedded with five screens that show videos of the latest runway shows, seasonal campaigns from your favourite brands, and content presented by Swank.

Erdem’s dreamy floral dress with a flounced skirt (on her), and Brioni’s dapper three-piece suit complete with shirt, tie and pocket square (on him) are a perfect pairing for a romantic date night.

Looking for something more fashion-forward? Head for the Unisex zone and select from an eclectic mix of new, young and emerging fashion brands. Not to be missed are luxe home accessories from Tom Dixon displayed on a modern customised wooden table. The revered British brand is a new addition to the retailer.

Step up your fashion game in The Salon. Revel in luxury while you browse a dazzling feminine collection of high-end designer brands including red-carpet-worthy gowns from Andrew Gn available exclusively at Swank. Book a personal shopping session and enjoy the space all to yourself.

Gentlemen of style should make a beeline for the Men and Sartorial area where you can look your elegant best in immaculate Italian soft tailored clothing or take advantage of the made-to-order tailoring services. Alternatively, go streetwear-savvy with exclusive brand Qasimi, an emerging London-based label with a Middle Eastern heritage for the urban nomad.

Team Ermanno Scervino’s Nappa leather biker jacket and buckled slingback pumps with a sheer Erdem flouncy lace dress with pearl embroideries for a chic black-on-black look.

This season’s must-haves

Get effortlessly stylish with some of the latest arrivals that will suit varying occasions and moods.

Nail the Brioni easeful weekend look in an unlined blazer, checked shirt, casual trousers and belt.

Embrace the power of femininity with a bohemian sensibility in British brand Erdem’s dresses with its signature style of vivid florals and intricate decorations. Swank’s new brand has rocked the fashion world and is a firm favourite among celebrities and royalties alike.

Contrast them with exquisite pieces from Ermanno Scervino characterised by sensual glamour and feminine flourishes, plus a modern Italian vibe.

For the sartorial man, Brioni is the go-to brand for a superbly refined, masculine, yet relaxed look. The renowned Italian brand’s defining softness and suppleness give each piece unmistakable character, be it business attire or leisurewear.

With scores of brands and exclusive labels from around the world at Swank to choose from, you can look equally swanky this season and beyond.

Swank flagship boutique
1/F, Central Building, Central, Hong Kong

Photographer Kit @ Itemnine Production

Hair Meraki Hairdressing HK

Makeup Emily @ Meraki Professional Make-up

Models Liza G @ We Management, Jonathon Wong @ Model One