The latest news and top stories on Swatch Group. A leading entity in the luxury goods and watchmaking sector, Biel/Bienne Switzerland based Swatch Group specialises in manufacturing and selling finished watches, jewellery, movements and components. They primarily serve a global market across all price segments from basic to luxury. Notable for being the world’s largest watchmaking group, Swatch Group revived the Swiss watch industry and maintains significant production in Switzerland. Despite some market challenges, it has seen growth in North America India and the Middle East. Their overall business focus is on innovation diversification and vertical integration.