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Swatch Group

Swatch Group
The latest news and top stories on Swatch Group. A leading entity in the luxury goods and watchmaking sector, Biel/Bienne Switzerland based Swatch Group specialises in manufacturing and selling finished watches, jewellery, movements and components. They primarily serve a global market across all price segments from basic to luxury. Notable for being the world’s largest watchmaking group, Swatch Group revived the Swiss watch industry and maintains significant production in Switzerland. Despite some market challenges, it has seen growth in North America India and the Middle East. Their overall business focus is on innovation diversification and vertical integration.
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Video | Swatch ‘Royal Pop’ pocket watch launch sparks global frenzy

From New York to Milan, buyers push and shove to get their hands on the ‘Royal Pop’ timepieces.

‘People got crazy’: Swatch’s US$400 Royal Pop watch and drop-culture madness

videocam

Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Dozens braved rain and queued for days to snap up ceramic pocket watches, with resale prices nearly seven times their retail value.

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