AIA Carnival: bigger and better after a four-year break
- For more than two months spanning Christmas, New Year, and Chinese New Year, the event enlivened Central Harbourfront, overflowing the city with joy and fun.
- Demonstrating Hong Kong’s resilience, the Carnival is on track to become the city’s signature outdoor entertainment platform, showcasing cultural diversity and advocating inclusivity.
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Since its spectacular launch in 2014, the AIA Carnival remained a winter highlight until 2019. As Hong Kong rebounded from various post-pandemic challenges, the city buzzed with excitement, eager to gauge its readiness for a long-term outdoor entertainment extravaganza and its knack for keeping the crowds coming.
After four years of planning and plenty of creative ideas, when the AIA Carnival threw open its doors on December 21, it was evident that the organiser, backed by insurance market leader AIA Hong Kong & Macau as the event’s title sponsor as well as various brand partners and organisations, had outshone itself yet again, creating an even more spectacular open-air winter wonderland for everyone to enjoy. Instagram and Facebook platforms have been buzzing for months with myriad #aiacarnival posts by users from around the world, a visual record of the welcomed return of the outdoor festival.
AIA Carnival Founder and Executive Chairman, Michael Denmark, describes what he enjoys most each year “The best part of the event is to be able to wander around and watch people experiencing the things that we've created, making their day a better day. We spend a large amount of time planning and coming up with fun and bizarre ideas, from talking trees, animatronic dragons to pink polar bears, it is an absolute joy seeing kids and adults alike rushing up to take that perfect picture.”
Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said, “The AIA Carnival is an event that provides an opportunity for everyone to connect through play and fun, creating lasting memories. This is especially important in a time when technology and devices make genuine human connection more challenging. The happiness and sense of connection fostered by AIA Carnival align with our purpose of helping people live Healthier, Longer, Better Lives”.
