China’s alternative protein market, which includes cultured meat, is expected to see rapid growth in the coming years, but high consumer expectations could still be an impediment. Photo: Shutterstock
China’s alternative protein market sees rapid expansion amid climate push
  • Key regions like China could account for an additional US$5 billion in cultivated meat market growth by 2030, according to the Good Food Institute
  • Chinese consumers are increasingly interested in meat alternatives, but high expectations and cost concerns remain big impediments
18 Apr 2022 - 12:53PM