Atlas is building the next chapter of the internet

[Sponsored Article]

Web 3.0 is the next chapter of the internet which has already attracted billions in investment and has seen many enterprises double down on its future. Its growth will see an internet emerge which is underpinned by blockchain technology and characterised by distributed computing, autonomous and intelligent models of operation. This is in contrast with the current iteration of the internet, Web 2.0, where ownership and control of data is principally centralised. 

Those of us who witnessed the exponential creation of value the shift to cloud has enabled will realise the systemic impact the shift to this next chapter of the internet will bring. Principally, Web 3.0 is not a technology upgrade. It is a new paradigm enabling new models of economics, where advanced technologies such as artificial intelligence play a role to increase productivity, and ultimately enable entirely new business models that are unimaginable today. The “Decentralised Autonomous Organisation”, where all market participants own and contribute to the running of a platform, is just one example of a novel business model made possible under Web 3.0. 

And this shift is a lot closer than we think. 

Rising venture capital, mainstream adoption of digital assets, the growth of confidential computing and the rising number of Web 3.0 developers are just some of the early signals of this inevitable next chapter. Decentralised financial systems already hold around $100 billion in assets, a drop in the ocean of its full potential. Yet in the same way AWS and Microsoft built the backbone to support many of today’s cloud-enabled services, Web 3.0 also needs infrastructure.